The name comes from the magnet, the small part doing the quiet work inside almost everything that makes sound. Turntables, speakers, microphones, tape, headphones. None of it moves air without a magnet somewhere in the chain. It felt like the right thing to build a brand around, because the best parts of music culture tend to be the ones you don't see straight away.<\/p>
<\/p>
Our designs come out of hip hop and DJ culture. The five elements, the turntable, the crate, the marker, the dancefloor. If you spin records, write, dance or just grew up on this, you'll recognise where the work comes from. We draw on it honestly, because it's ours too.<\/p>
<\/p>
Every garment is 100% organic cotton, printed in a UK factory that runs on renewable energy, and sent to you in plastic-free packaging. No offshore fast fashion, no plastic, no shortcuts on the parts that matter. Good clothing and a lighter footprint aren't a trade-off, and we're not interested in pretending they are.<\/p>
<\/p>
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